Branding Requirements - Mobile Native App

Created by Ben Hayes, Modified on Tue, 14 Nov, 2023 at 9:00 AM by Ben Hayes

Mobile App Graphics

 

A mobile app for each partner will be released for Android and Apple iOS.

 

Graphical images for the mobile app need to be provided.  The files need to be in a PNG 24bit file format, plus all files are required non-flattened and in either of the following formats: EPS (Encapsulated Postscript file), AI (Adobe Illustrator) or PSD (Photoshop Document).  It is important to note that files need to be as high resolution as possible.

 

Icons

 

If you are providing your own graphics, then we need the icon in a fully rendered version with corners and shading and a version with no corners and shading.  Please provide all the following icon sizes:

 

29 x 29             30 x 30             50 x 50             57 x 57             58 x 58             70 x 70

159 x 159         150 x 150         310 x 150         336 x 336         691 x 336         480 x 480

100 x 100         114 x 114         512 x 512         1024 x 1024      72 x 72

24 x 24             44 x 44             88 x 88             150 x 150         300 x 300         720 X 720

1440 X 1260     1080 X 1080     2160 X 2160

 

1280 x 1920. =   640dpi

960 x 1440.  =  480dpi

640 x 960.   =  320dpi

480 x 720.   = 240dpi. 

320 x 480. =   160dpi.

200 x 320.  =   120dpi

 

We also need silhouette icon for android of size 24 x 24. It is used for showing notification on bar.

 

Following is the sample icon:

android-character-symbol

 

Splash Screen

 

The app has a Splash Screen; here are some examples of what others have done:

 

 

Please provide a Splash Screen image in the following resolutions:

 

 

 

Apple

Android

We need PNG file. And the image size should be 3x of original icon size for iPhone and iPad separately. Eg. if icon is 100x100 pixel in Splash then you need to provide it in 300x300 pixel.

240 x 360

320 x 480

480 x 800

720 x 1280

960 x 1600

1280 x 1920

 

                                    

 

Please provide home screen header logo:

 

All platforms:   1338 x 338

 

Following is the sample image for home screen header logo.

 

A picture containing graphical user interface

Description automatically generated

 

 

 

 

 

App Name

 

Application name (Max 12 Chars).  Please enter the application name i.e. My Council

 

iStore Application name (Max 32 Chars): Please enter the application name i.e. My Tunbridge Wells

 

 

App Description

 

For each of the different app download stores we need a description of what the app is about.  There are two descriptions required, one for a ‘new download’ and one for a ‘new version/update’.

 

App Description for New Downloads

Example:

 

Are you fed up of seeing graffiti on the walls, or driving over potholes? Then report it to your council using 'My Council Name' App.

 

MY COUNCIL NAME

This application works for every council in the UK and Ireland. Your report is sent directly to the council where the incident is located. The issues are then resolved by your council.

 

FEATURES

There are many features to My Council Name app, you can also;

- Access your council news and events.

- View your submitted reports.

- Use our online service to submit reports using your PC or Mac.

- Receive up to date progress reports, on each issue you have reported.

- Contact your council by email or phone.

- View the map of your council’s location.

- Receive notifications either by SMS, push notification or email.

- Receive messages when you pass near a previously reported issue.

- An iPad and iPhone version in Full HD retina display.

- Twitter integration.

- Submit Anonymous reports.

- Search for Council facilities near to your current location.

- Add notes to existing reports.

- View local information, e.g. council tax bands, planning applications, jobs, etc.

- View the incident using Google Street View.

- Integrated help.

- Auto address finder to identify the nearest address of an incident.

 

WHAT ISSUES CAN YOU REPORT?

You can submit reports for issues such as;

- Missed bin collection

- Broken parking meter

- Problem in a local park

- Illegal fly posting

- Drain problem

- Missed bin collection

- Parking meter

- A broken street light

- Benefit Fraud

- Other

 

HOW DO YOU SUBMIT A REPORT?

To submit a report you must capture certain information.

Select the category of the report.

- Complete the questions.

- Capture the evidence, either a photo or video.

- Enter the location.

- Submit the report.

 

DISCLAIMER

Continued use of GPS running in the background can dramatically decrease battery life.

 

App Description for upgrades to existing app

Example

 

NEW VERSION 4.0.

 

Council Name proudly presents version 2.0. We have been planning and developing this major update over the last 6 months. This new version has been designed from the ground up, with a complete new user interface, simpler flow and new dynamic content.

 

NEW FEATURES

There are many new features to My Council Name,

- An iPad and iPhone version in Full HD retina display.

- Twitter integration.

- Submit Anonymous reports.

- Search for Council facilities near to your current location.

- Add notes to existing reports.

- View local information, e.g. council tax bands, planning applications, jobs, etc.

- View the incident using Google Street View.

- Integrated help.

- Auto address finder to identify the nearest address of an incident.

 

App Keywords (for searching in the relevant App Store)

Example

 

My Councilname, Council name

 

Android ‘Promotional Images’

 

For the Android promotional images we require the following image sizes:

 

Device             Resolution                  Notes

Android               1024x500               Featured Images

Android               180x120                  Promo Graphic

 

App Store Details

 

You will need both an Apple and Google Play Developer account to upload the relevant apps for your Organisation.

 

How to enrol with Apple

 

https://developer.apple.com/programs/enroll/

 

Once purchased, you will need to authorise an additional user to your iOS Developer Account

 

How to Register for a Google Play Developer Account

 

https://support.google.com/googleplay/android-developer/answer/6112435?hl=en-GB

 

Once purchased, you will need to authorise an additional user to your Google Play Developer Account

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